Measurement of return on investment of training is debated fervently, but most firms proceed on gut instinct – so says a recent article at CFO.com.
Jack and Pattie Phillips of the ROI Institute have been working in the area of project evaluation and calculating return-on-investment (ROI) for several decades. The ROI Institute has certified several thousand professionals to work in this area.
Jack and Pattie Phillips of the ROI Institute have been working in the area of project evaluation and calculating return-on-investment (ROI) for several decades. The ROI Institute has certified several thousand professionals to work in this area.
In 2009 they collected some very useful data on CEO preferences as regards training evaluation reporting. Of course, as Jack points out, although many training or learning professionals do not have easy access, in fact CEO are critical for the budgeting approval process.
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| ROI Institute CEO Study 2009 |
I would like to share with you a rare video-taped presentation of Jack Phillips presenting the results of the ROI Institute’s 2009 survey. It was conducted for an ASTD Chapter Leaders conference in Autumn 2010. Details of the survey design and analysis are linked here.
It is in 5 short segments (embedded from Youtube links) and addresses the key findings of the study – as well as recommendations for improving communications with Executive Suite as regards learning results.A written article in CLO magazine of the survey results is here.
The ROI Institute uses a specific business alignment model for moving from the initial business need through 5 levels of training design and back out to insuring impact and calculating ROI on the largest investments.
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| ROI Institute Business Alignment Model |
As well, there are some excellent free resources at this link.
